Search. Engine. Optimization. Three little words that can make or break your website or business. Do it right and you'll be on top of the world. Do it wrong and you may as well go live under a rock, because that's where your blog posts (and business) will be hanging out. Want to learn how to get better search engine rankings?
You came to the right place, friend! Let's dive in.
What is SEO?
Search Engine Optimization (SEO) is the practice of driving organic, quality traffic to your site by creating content that ranks highly in search engine results. Search engines like Google "crawl" the content of websites and then index and order them based on the quality, quantity and popularity of that content.
Why is SEO Important for my Blog?
Adding a blog to your website is an excellent way to drive up your ranking.
- Regularly updated content lets Google know that your website is active - so your site will be crawled more often
- Google's algorithm tends to prefer posts with more than 300 words (hello perfect blog length!)
- People like to share and link to articles that they find useful - and linked articles rank higher in results
- You can structure your content and use keywords to help Google find it more easily
Luckily, when it comes to writing blog posts with killer SEO, DropInBlog has you covered with our nifty SEO Analyzer tool.
DropInBlog SEO Analysis
The SEO Analyzer tool can be found underneath the main editor in the Add Post view. (Need a refresher on how to get there? Check out How to write your first blog post with DropInBlog.)