{"id":3321,"date":"2026-07-01T03:00:00","date_gmt":"2026-07-01T03:00:00","guid":{"rendered":"https:\/\/cielcharlotte.com\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/"},"modified":"2026-07-01T03:00:00","modified_gmt":"2026-07-01T03:00:00","slug":"search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk","status":"publish","type":"post","link":"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/","title":{"rendered":"Search Local, Reach the Right Office: How One Care Network Solved Its Visibility Gap with Digital Silk"},"content":{"rendered":"

MIAMI, June 30, 2026 \/PRNewswire\/ —\u00a0A senior care provider known for compassionate, dependable in-home services across Tallahassee, Gainesville, Jacksonville and Tampa was running on a website that was 12 to 15 years old and difficult to update internally.\u2026<\/p>\n

Read the full release \u2192<\/a><\/p>\n

News provided by PR Newswire.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

MIAMI, June 30, 2026 \/PRNewswire\/ —\u00a0A senior care provider known for compassionate, dependable in-home services across Tallahassee, Gainesville, Jacksonville and Tampa was running on a website that was 12 to 15 years old and difficult to update internally.\u2026<\/p>\n","protected":false},"author":16,"featured_media":3324,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-inspiration"],"yoast_head":"\nSearch Local, Reach the Right Office: How One Care Network Solved Its Visibility Gap with Digital Silk - Ciel Charlotte<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Local, Reach the Right Office: How One Care Network Solved Its Visibility Gap with Digital Silk - Ciel Charlotte\" \/>\n<meta property=\"og:description\" content=\"MIAMI, June 30, 2026 \/PRNewswire\/ --\u00a0A senior care provider known for compassionate, dependable in-home services across Tallahassee, Gainesville, Jacksonville and Tampa was running on a website that was 12 to 15 years old and difficult to update internally.\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/\" \/>\n<meta property=\"og:site_name\" content=\"Ciel Charlotte\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T03:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/development.brstdev.com\/cielcharlotte\/wp-content\/uploads\/2026\/07\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk-ai.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Olivia Bennett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olivia Bennett\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\\\/\"},\"author\":{\"name\":\"Olivia Bennett\",\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/#\\\/schema\\\/person\\\/d8965f6a84e545dff628336ed24a52b0\"},\"headline\":\"Search Local, Reach the Right Office: How One Care Network Solved Its Visibility Gap with Digital Silk\",\"datePublished\":\"2026-07-01T03:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\\\/\"},\"wordCount\":61,\"image\":{\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk-ai.png\",\"articleSection\":[\"Design Inspiration\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\\\/\",\"url\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\\\/\",\"name\":\"Search Local, Reach the Right Office: How One Care Network Solved Its Visibility Gap with Digital Silk - Ciel Charlotte\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk-ai.png\",\"datePublished\":\"2026-07-01T03:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/#\\\/schema\\\/person\\\/d8965f6a84e545dff628336ed24a52b0\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\\\/#primaryimage\",\"url\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk-ai.png\",\"contentUrl\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk-ai.png\",\"width\":1536,\"height\":1024,\"caption\":\"Search Local, Reach the Right Office: How One Care Network Solved Its Visibility Gap with Digital Silk\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search Local, Reach the Right Office: How One Care Network Solved Its Visibility Gap with Digital Silk\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/#website\",\"url\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/\",\"name\":\"Ciel Charlotte\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/#\\\/schema\\\/person\\\/d8965f6a84e545dff628336ed24a52b0\",\"name\":\"Olivia Bennett\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Olivia-Bennett-1-96x96.jpeg\",\"url\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Olivia-Bennett-1-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Olivia-Bennett-1-96x96.jpeg\",\"caption\":\"Olivia Bennett\"},\"description\":\"Olivia Bennett writes about the people, ideas, and creative movements shaping contemporary arts and culture. Her work explores exhibitions, artists, creative communities, and the stories behind visual expression. With an accessible and observant writing style, Olivia enjoys connecting individual works of art with the larger cultural conversations surrounding creativity, identity, place, and community.\",\"url\":\"https:\\\/\\\/development.brstdev.com\\\/cielcharlotte\\\/author\\\/olivia-bennett\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Local, Reach the Right Office: How One Care Network Solved Its Visibility Gap with Digital Silk - Ciel Charlotte","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Search Local, Reach the Right Office: How One Care Network Solved Its Visibility Gap with Digital Silk - Ciel Charlotte","og_description":"MIAMI, June 30, 2026 \/PRNewswire\/ --\u00a0A senior care provider known for compassionate, dependable in-home services across Tallahassee, Gainesville, Jacksonville and Tampa was running on a website that was 12 to 15 years old and difficult to update internally.\u2026","og_url":"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/","og_site_name":"Ciel Charlotte","article_published_time":"2026-07-01T03:00:00+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-content\/uploads\/2026\/07\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk-ai.png","type":"image\/png"}],"author":"Olivia Bennett","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Olivia Bennett"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/#article","isPartOf":{"@id":"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/"},"author":{"name":"Olivia Bennett","@id":"https:\/\/development.brstdev.com\/cielcharlotte\/#\/schema\/person\/d8965f6a84e545dff628336ed24a52b0"},"headline":"Search Local, Reach the Right Office: How One Care Network Solved Its Visibility Gap with Digital Silk","datePublished":"2026-07-01T03:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/"},"wordCount":61,"image":{"@id":"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/#primaryimage"},"thumbnailUrl":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-content\/uploads\/2026\/07\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk-ai.png","articleSection":["Design Inspiration"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/","url":"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/","name":"Search Local, Reach the Right Office: How One Care Network Solved Its Visibility Gap with Digital Silk - Ciel Charlotte","isPartOf":{"@id":"https:\/\/development.brstdev.com\/cielcharlotte\/#website"},"primaryImageOfPage":{"@id":"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/#primaryimage"},"image":{"@id":"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/#primaryimage"},"thumbnailUrl":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-content\/uploads\/2026\/07\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk-ai.png","datePublished":"2026-07-01T03:00:00+00:00","author":{"@id":"https:\/\/development.brstdev.com\/cielcharlotte\/#\/schema\/person\/d8965f6a84e545dff628336ed24a52b0"},"breadcrumb":{"@id":"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/#primaryimage","url":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-content\/uploads\/2026\/07\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk-ai.png","contentUrl":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-content\/uploads\/2026\/07\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk-ai.png","width":1536,"height":1024,"caption":"Search Local, Reach the Right Office: How One Care Network Solved Its Visibility Gap with Digital Silk"},{"@type":"BreadcrumbList","@id":"https:\/\/development.brstdev.com\/cielcharlotte\/search-local-reach-the-right-office-how-one-care-network-solved-its-visibility-gap-with-digital-silk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/development.brstdev.com\/cielcharlotte\/"},{"@type":"ListItem","position":2,"name":"Search Local, Reach the Right Office: How One Care Network Solved Its Visibility Gap with Digital Silk"}]},{"@type":"WebSite","@id":"https:\/\/development.brstdev.com\/cielcharlotte\/#website","url":"https:\/\/development.brstdev.com\/cielcharlotte\/","name":"Ciel Charlotte","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/development.brstdev.com\/cielcharlotte\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/development.brstdev.com\/cielcharlotte\/#\/schema\/person\/d8965f6a84e545dff628336ed24a52b0","name":"Olivia Bennett","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-content\/uploads\/2026\/09\/Olivia-Bennett-1-96x96.jpeg","url":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-content\/uploads\/2026\/09\/Olivia-Bennett-1-96x96.jpeg","contentUrl":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-content\/uploads\/2026\/09\/Olivia-Bennett-1-96x96.jpeg","caption":"Olivia Bennett"},"description":"Olivia Bennett writes about the people, ideas, and creative movements shaping contemporary arts and culture. Her work explores exhibitions, artists, creative communities, and the stories behind visual expression. With an accessible and observant writing style, Olivia enjoys connecting individual works of art with the larger cultural conversations surrounding creativity, identity, place, and community.","url":"https:\/\/development.brstdev.com\/cielcharlotte\/author\/olivia-bennett\/"}]}},"_links":{"self":[{"href":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-json\/wp\/v2\/posts\/3321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-json\/wp\/v2\/comments?post=3321"}],"version-history":[{"count":1,"href":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-json\/wp\/v2\/posts\/3321\/revisions"}],"predecessor-version":[{"id":9117,"href":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-json\/wp\/v2\/posts\/3321\/revisions\/9117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-json\/wp\/v2\/media\/3324"}],"wp:attachment":[{"href":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-json\/wp\/v2\/media?parent=3321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-json\/wp\/v2\/categories?post=3321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/development.brstdev.com\/cielcharlotte\/wp-json\/wp\/v2\/tags?post=3321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}