{"id":3135,"date":"2026-06-30T13:24:00","date_gmt":"2026-06-30T13:24:00","guid":{"rendered":"https:\/\/cielcharlotte.com\/new-optimizely-research-reveals-growing-gap-between-ais-efficiency-promises-and-marketing-reality\/"},"modified":"2026-06-30T13:24:00","modified_gmt":"2026-06-30T13:24:00","slug":"new-optimizely-research-reveals-growing-gap-between-ais-efficiency-promises-and-marketing-reality","status":"publish","type":"post","link":"https:\/\/development.brstdev.com\/cielcharlotte\/new-optimizely-research-reveals-growing-gap-between-ais-efficiency-promises-and-marketing-reality\/","title":{"rendered":"New Optimizely Research Reveals Growing Gap Between AI&#8217;s Efficiency Promises and Marketing Reality"},"content":{"rendered":"<p>Global survey of 2,000+ marketing leaders finds AI is helping marketers produce more \u2013 but not creating the time and creative space they were promisedNEW YORK, June 30, 2026 \/PRNewswire\/ &#8212; Optimizely, the AI platform for marketing, today\u2026<\/p>\n<p><a href=\"https:\/\/development.brstdev.com\/cielcharlotte\/wp-content\/uploads\/2026\/09\/in-hellonation-home-inspection-expert-luke-anglea-explains-what-inspectors-check-during-a-south-chicagoland-home-inspection-ai.jpglatest-news\/?prn_release=20260630NY94821\">Read the full release \u2192<\/a><\/p>\n<p><em>News provided by PR Newswire.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global survey of 2,000+ marketing leaders finds AI is helping marketers produce more \u2013 but not creating the time and creative space they were promisedNEW YORK, June 30, 2026 \/PRNewswire\/ &#8212; Optimizely, the AI platform for marketing, today\u2026<\/p>\n","protected":false},"author":16,"featured_media":3136,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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